Aims of BeaTOOL


・少子高齢化でマーケットの成長が見込めない今後、これまでの様な大量生産・大量消費のモノづくりを補完するには? 時代の変化に対応する意識の変革のために必要なことは? 人工知能が苦手なことで人が掘り下げるべき能力とは? 日本全国、どの地方にもある豊かな伝統工芸の技術、町工場の技術を活かすモノづくりとは?




The declining birthrate and the aging population is unlikely to lead to market growth in the future, how can we supplement the mass-production and mass consumption-related monozukuri manufacturing like the past? What is necessary for change of consciousness corresponding to change of the times? What is the ability that people should dig into because they are not good at artificial intelligence? What is monozukuri manufacturing that makes the best use of rich traditional craft techniques and town factory skills in all regions of Japan?

I will leave the improvement of convenience and efficiency to artificial intelligence. BeaTOOL considers the development of products and services differentiated by cultural elements such as aesthetics and philosophy, with reference to the latest anthropology, sociology, cognitive psychology, etc. I think that it is important.

So BeaTOOL is developing tools that make our everyday life fun at a different point from convenience, tools that lead to personal growth even with a little effort, and tools that are expensive but long-lasting and emotionally attached to.